Prioritizing relationships over sales

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As the adage goes, it takes at least eight touchpoints to make a sale. Potential customers will interact with your business many times before finally choosing to book an appointment—and in the digital age, many of these interactions take place online.
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It used to be old school. I was walking through the mall, handing out my card 20 years ago,” Kristin said. “Now you’re posting it on Nextdoor or somebody mentions you on Yelp or Facebook. There’s so many ways that people can refer people… It’s a little bit from everywhere. It’s not always just, ‘I found you on Yelp,’ or ‘My sister comes here.’ It can be two or three of those little connections equals a customer. Because if they hear about you more than once, then they come in.

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