What Is DTC Marketing

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DTC marketing is a way for brands to target, market and sell their products to customers. This is opposite to the old way of selling, where they relied on retailers like boutiques, malls and supermarkets to sell and distribute their products.


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To better understand what is DTC marketing, let’s compare it with the typical selling process before the eCommerce boom. In the past, working with retailers was the only viable solution for brands that couldn’t establish physical stores.

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With a DTC marketing strategy, brands could now skip the middleman and the challenges their selling and distribution model posed. After online shopping and eCommerce became more common, brands could now target, market, sell and distribute their products directly to the consumer, either through their online store, a pop-up store, a physical store or a combination of these options. This proved to benefit both brands and customers.

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