How one small business cultivates a client base from referrals

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In the beauty industry, referrals are everything. People don’t trust just anyone with their hair, makeup, or skin—which is why businesses like Botanica Skin and Brow Studio in Albuquerque, New Mexico, rely on referrals to keep their client list growing. “I want other clients that are like my clients who are already coming, and the best way to do that is referrals,” owner Kristin Near said. 

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https://us.enrollbusiness.com new-york.Newyorkstateonline.us https://www.callupcontact.com But how exactly do you get referrals? Building a business on word-of-mouth alone takes time, and it pays to be patient. But there are several steps you can take as a business owner to inspire customers to refer your business to their network. Think of it like leaving a trail of breadcrumbs—or in Kristin’s case, planting seeds—that show customers you care about their experience and keep reviews top of mind. 

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